
SPORTSCENE
The chain offers a blend of street-credible sports and fashion brands, including in-house brand, Redbat. These labels appeal to a youthful and fashion-conscious market in which tastes and trends change rapidly. The Sports division occupies a leading position in its space in the retail sector, and is well represented in shopping centres, CBDs, high streets and rural towns throughout southern Africa where it has built up a high reputation with the sporting fraternities and other interest groups making up its target markets. It is recognised by leading international suppliers of sportswear and sports equipment as a key retail distribution channel in South Africa and also supports a number of local manufacturers through its in-house brands.
To nurture, grow and maintain our customer base through long-term partnerships, and to support our customers' activities under one roof by providing an ever expanding service to them through continuous efforts to improve and widen our comprehensive network of suppliers.